What is Customer Centricity in Banking?

This gaming thing will never take off

3 Oct, 2014
Colin Weir
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It’s Friday afternoon before a long weekend with fish and chips on the beach with the family calling me away.

We’ve had a fun week as we continued on our purpose “helping banks empower their customers through fun”

As we closed out the finishing touches on our new platform release I came across this from the US


  • 28 million people harvest their crops on farmville every day
  • 3 billion hours per week spent playing video and computer games
  • 1.2 million students in the US fail to graduate from high school every year (there are 15M in grades 9-12)

They are truly astonishing statistics: We’ve said it before and we’ll say it again. At some point we’ll be able to harness the power of gaming and mobile gaming in particular to get people to pay attention to things that would appear to matter more – Their education, health and their finances.

Game players regularly exhibit persistence, risk taking, attention to detail and problem solving. These are fabulous traits for succeeding in life’s greatest challenges, skills that providers of banking and education must build in their customers if they are to be successful and be on their purpose.

This gaming thing will never take off this week, but I do get the sense its gonna soon

In the meantime I’m off to spend time with some people that matter

Moroku Bags More Awards

16 Sep, 2014
Colin Weir
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2014 Export Awards Logo - FINALIST

Moroku has again made it into the NSW Premiers choice list of Exporters. These awards are about showcasing  NSW as a hub for growth and prosperity in Australia and how everyday people are pushing the boundaries in terms of innovation and resilience to succeed.

Winners, announced at a gala dinner on October 23rd, go on to compete for the Australian export awards.

Moroku has been chosen in the ICT category against some stiff competition:

  • DocsCorp
  • Kuakawa Solutions
  • ManageFlitter
  • Moroku
  • Wargaming Australia Pty Ltd

Core to Moroku’s selection is the high percentage of exports driven from the young company. In FY2014 63% of the company’s revenues came from export and this number is expected to grow to over 75% in FY2015 as most of the company’s sales come from developing countries that are pressing hard to implement national financial literacy strategies. Year to date revenues are already  85% of last year’s full year numbers indicating strong CAGR for FY15

We look forward to seeing everyone on the night


On the hunt for engineering talent

8 Sep, 2014
Colin Weir
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Moroku is looking for clever, creative engineers to plug in and help us, help banks, empower people create their financial destiny. All jobs are based in our Sydney beach-side offices

Click Here for more



Moroku tops out the 2014 Red Herring Top 100 Asia

31 Aug, 2014
Colin Weir
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Hong Kong 31st August 2014 – Red Herring announced its Top 100 award in recognition of the leading private companies from Asia, celebrating these startups’ innovations and technologies across their respective industries.

Red Herring’s Top 100 Asia list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Daum, Facebook, Kakao, Twitter, Rakuten, Salesforce.com, Xiaomi and YouTube would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Moroku embodies the vision, drive and innovation that define a successful entrepreneurial venture. Moroku should be proud of its accomplishment, as the competition was as strong as ever.”

Moroku CEO, Colin Weir is on a mission to improve the global level of financial literacy. Banking presents one of today’s greatest dilemmas: It is complex, difficult and important to get right but most of us don’t. This challenge exists at the individual, bank and global level given the connection to political stability. Most financial literacy surveys conducted worldwide, show that a majority of the population do not have sufficient knowledge to understand even basic financial products. The majority of us do not plan for the future and we fail to make effective decisions to manage our finances. Almost everyone wants and needs to be good at their personal financial management yet rarely do we spend anywhere near the amount of time we should on it. Why? Because it’s boring, difficult and largely unrewarding in the present moment. Moroku works with banks looking to shift financial literacy within their customer base and to do this via digital. We deliver via a fast, design lead process that creates a set of gamified mobile applications that we operate in the cloud and wire directly into the payment systems of our banking customers to make it real. These solutions are based upon decades of research into motivational behaviour, decades of experience in delivering internet banking systems and Moroku’s world leading Banking Gamification platform and design methodology to align fun with strategic outcomes.

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.Asia_Winner

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums, including print, online and exclusive events worldwide.  Red Herring provides an insider’s view and access to the global innovation economy, identifying new and innovative technology companies and entrepreneurs.



Moroku on the Anthill

4 Aug, 2014
Colin Weir
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The Anthill 100 identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense.

Moroku made the top 100 this year in recognition of the work we’re doing to make banking fun and help close the gap on financial literacy

Read more about us here